I'm a little late to the game (so to speak), but I've recently just finished playing IO Interactive's latest IP, MINI NINJAS. It took me a long time to realize that a demo isn't just a bit taken directly from the game and given to you to play, they are tailor-made to show off some of the best qualities of the game to get you hooked enough to purchase it.
I remember playing the demo for Mini Ninjas two or three times when it first became available and enjoying it immensely, but I'm so glad I finally got the complete game because it was more fun and creative than the demo can display. Although it may initially appear to be targeted towards kids and girls due to its cutesy character renditions and simplified environments, I think it's got enough to satisfy gamers of any gender who appreciate video games as art. And believe me, video games are art- but that's a whole other argument and post.
